If you’ve ever watched a Korean drama, whether historic or modern, or are a fan of Blackpink’s How You Like That music video, you’ll recognise the country’s national costume, the hanbok.

The absence of creases on her dress conveys an image of calm. "The Korean hanbok is the result of women who are not loquacious," Lee said. Lee, 54, is a hanbok designer who wants modern Koreans to ...