Fashion brands offering affordable, functional clothing are gaining momentum in South Korea, reshaping the country’s apparel ...

With its repurposed factory buildings now home to trendy pop-up stores and fashion and beauty flagship stores, Seongsu is a ...

After terminating the contract with Kim Soo-Hyun amid his ongoing dating controversy, has Prada already found his replacement ...

We’ve compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

Appointing a very famous celebrity as your brand ambassador is one of the many guaranteed ways to attract more customers.