Fashion brands offering affordable, functional clothing are gaining momentum in South Korea, reshaping the country’s apparel ...

Appointing a very famous celebrity as your brand ambassador is one of the many guaranteed ways to attract more customers.

fashion and food. Korean fast-food brands are also making a push into Japan. Mom’s Touch, a burger and fried chicken chain, opened its first Japanese location in Shibuya, Tokyo, taking over a ...

Girls’ Generation members-turned-solo star Tiffany Young is an ambassador for the now cult favorite Korean skincare brand. Every beauty junkie needs an eye cream and this one is *chef’s kiss*.