This is what today’s marketers mean when they say “KYC” (Know Your Customer), and in the modern marketing world, it’s table stakes. But while these methods have become second nature in B2C, many B2B ...

The first rule in sales and marketing is to know your customers’ needs and expectations. This includes a thorough understanding of why they should consider your product in the first place.

After many decades of being a business owner and salesman, I have never, ever changed my Golden Rule of Selling: Know Your Customer. Customers are the reason we open our doors every day ...

In fact, 79% of customers want brands that "understand and care about" them, according to today's infographic by master data management software company Semarchy. And knowing who your customers are ...

Of the 35,000 customers in her database, 8,000 are regulars and most of them she knows not only by name, but by style. “Know your customers, and they’ll come back,” Barchetti says.

SARAH GREEN: Now in a case like that, I get that you have to focus on a primary customer. But how do you know how much attention to give to your secondary or tertiary customers? I mean ...

Gatik is something of an outlier in the autonomous vehicle space. Whereas most companies are either trying to scale robotaxis or commercialize long-haul self-driving with Class 8 trucks, Gatik is ...

Know Your Peer: A new path Rather than always “Knowing Your Customer,” we might shift toward “Knowing Your Peer.” In true DeFi, peer-to-peer interactions dominate.

Somewhere around the middle of Generation Z period the Reserve Bank of India mandated KYC – Know Your Customer. That was then. Today, KYC has become so ubiquitous that it seems to be raison d ...