Kingsmill has unveiled its Great White bread, a white bread with as much fibre as wholemeal, with packaging designed by BrandOpus. Supported by a £6.7m marketing investment, the bread looks to ...

Allied Bakeries is looking to “save” the white bread category with the new Kingsmill Great White loaf, which contains as much fibre as wholemeal. Overall sales of sliced white bread have been in ...

and Kingsmill “great everyday” wholemeal, which appears to contain more sugar than yeast. Some bread ranges included added sugar in both the wholemeal and white varieties, including Jackson ...