In 2019, King Arthur sold the equivalent of 23.7 million five-pound bags of flour. From April 1 to November 20 of this year, the company sold 43.1 million.

King Arthur Baking catalogs MaryLee Sachs Since then, we’ve built a direct-to-consumer approach that's actually quite different than others. Ours is a thousand SKUs.

Based in Norwich, Vt., King Arthur flour was founded in Boston in 1790 so it’s a venerable 230-year-old company. But on July 20, 2020, it changed its name to King Arthur Baking Company to ...

King Arthur noted the growing baking interest in its press release announcing the new name, stating "80 percent of infrequent bakers – those who previously baked a few times a year - now baking ...

King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with ...

A lot more Americans seem to have taken up baking since the pandemic began. Maggie Perry, on the team that answers King Arthur Flour's Baker's Hotline, reveals what people ask.

On March 14, COVID-19 was declared a national emergency in the U.S., hand sanitizer profiteers made headlines, and states had yet to issue stay-at-home orders. It was also Pi Day — that is, the ...

King Arthur Flour, in association with ADM Milling Company, announced a voluntary national recall of specific lots of its Unbleached All-Purpose Flour in 5-pound and 25-pound bags because of the ...

King Arthur Flour says they have voluntarily recalled the product "because of the potential presence of E. Coli 026 which was discovered through sampling." The U.S. FDA has confirmed the recall.

NORWICH, Vt. (WATE) – King Arthur Flour is expanding a voluntary recall more of its unbleached All-Purpose Flour. See specific lot numbers for the recall of 5 and 25-pound bags.