And Kind has spent more than two years reimagining its iconic plastic packaging as a paper wrapper that it hopes to eventually put around the hundreds of millions of bars it sells each year.

Food labeling is broken. Kind Bar is on a not-so-nutty quest to fix it Kind Bar is pushing the FDA to strengthen its food-labeling requirements. Some of its competitors aren't thrilled.

button will bring users back to a fill-in form on Kind Snacks ... before being asked to input the address at which he or she would like the complimentary Kind bar to be delivered. The easy redemption ...