And Kind has spent more than two years reimagining its iconic plastic packaging as a paper wrapper that it hopes to eventually put around the hundreds of millions of bars it sells each year.

KIND Bars has introduced a curbside recyclable paper wrapper pilot program in the U.S., making it easier than ever to be “kind” to the environment. The program began on May 1, 2025, per a press ...

The brand's second paper wrapper pilot will be available at select Whole Foods Market stores across the United States "Our collaboration with KIND represents a true paradigm shift in sustainable ...