Kind spent more than two years designing a replacement for its iconic clear plastic packaging. Now the company is ready to debut its new paper wrapper.

KIND Bars’ latest innovation in sustainable packaging is a fully curbside recyclable paper wrapper. However, this new design was built on the brand’s first paper-based wrapper pilot, which ...

Kind has come a long way since the Food and Drug Administration tried to censor the company from using the term “healthy” on its packaging. In 2015, the FDA reprimanded Kind for its health ...