They're called KIND bars and there's a back story to their name, a story based on kindness. When Daniel Lubetzky started KIND in 2004, he was the founder, salesman, box-packer, deliveryman ...

A growing class of family offices are expanding beyond their principals’ entrepreneurial roots in consumer packaged goods.

Lubetzky launched KIND—a first-of-its-kind fruit and nut bar that he’d eventually sell to Mars for $5 billion, while retaining a stake. Lubetzky told Fortune about his childhood, his first ...

Daniel Lubetzky is searching for the next Kind. Lubetzky, founder of Kind, the maker of the hugely popular bars and snacks, sold a controlling stake in the business to food and pet-care company ...