News

Pusha T and Malice tell us they left Def Jam because the label objected to a Kendrick Lamar verse on their first Clipse album ...
Los Angeles Lakers star LeBron James savored Kendrick Lamar's contribution on the upcoming album from the Clipse.
Kendrick Lamar headlines Gatorade’s 2025 “Lose More. Win More.” campaign, blending music and athletics in a striking ...
Kendrick Lamar and SZA lived up to the massive hype when the 2025 Grand National Tour hit State Farm Stadium in Glendale, AZ.
Kendrick Lamar brought his "Peekaboo" costar AZ Chike onstage during his "GNX" tour run -- a cameo that came with a ton of ...
Gatorade has released a powerful extended cut of Kendrick Lamar’s cameo in its “Lose More. Win More.” campaign, first launched in April. The new content dives deeper into the shared ethos between ...
Kendrick Lamar fuels Gatorade’s 60th-anniversary push, blending beats, sweat, and a sly Drake jab into bright, flavor-filled ...
Kendrick Lamar stars in his second Gatorade ad, pairing “Peekaboo” with a message about losing to win. The spot continues the ...
As the voice behind Gatorade's latest ad campaign, Lose More, Win More, Kendrick Lamar narrates the sports-centric ad, opening with a question: As Gatorade's history with the 1965 University of ...
Kendrick Lamar is taking center stage in the sports world once again. The former Super Bowl Halftime artist has provided the soundtrack for Gatorade’s new marketing campaign. The campaign also pays ...
A year later, Kendrick Lamar is popping up in Gatorade commercials, a move that wouldn’t have seemed shocking a year ago, but seems obvious nowadays. His back-and-forth with Drake and eventually ...
pausing to take swigs of various Gatorade flavors. The entire sequence is narrated over by 22x Grammy award-winning artist Kendrick Lamar. In behind-the-scenes footage shared with the Register, we see ...