Children today do not know the joy of opening a cereal box and finding a free gift inside Almost every box used to come with ...

Post unveiled a cereal mascot that did less to inspire big sales with kids and more to do with haunting people's nightmares.

Cheerios is packing in protein, Fruity Pebbles has become Strawberries & Cream Pebbles, and Cap'n Crunch is helping pioneer ...