Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

The lemon juice hair hack on social media has people squeezing fresh lemon juice into their hair to obtain a "natural" highlight. Anastasia Vlakhova is a 26-year-old Bulgarian beauty enthusiast ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair.

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that ...

I mean, we made a musical about hair! What does that tell you? Still, those styles were all about how short or long you cut it. The perm? That was something else. Popular in the '70s, the perm was ...

Jessica Chou for The New York Times Supported by By Wilson Wong The modern men’s perm is loud for a hairstyle so soft. On TikTok, the hashtag #menperm, referring to one of the latest hair trends ...

An earlier version of this article spelled Tanee Newby's first name incorrectly. The article has been updated. When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took ...