The iconic logo will be replaced with a female ... the first female Colonel Sanders in its 88-year history. While some have applauded Johnnie Walker for the rebrand, others have taken to Twitter ...

Johnnie Walker, which is owned by liquor giant Diageo (DEO), said Monday that it will launch a special edition of its Black Label blend next month featuring the female logo. "As a brand that has ...

For the first time its nearly 200-year history, Scotch brand Johnnie Walker is introducing a female version of their famed Striding Man logo. In this post-Lady Doritos-world, the move was ...

The Striding Man logo has been plastered on Johnnie Walker bottles for almost 200 years — but next month, the Scottish liquor brand is swapping out its longstanding icon with a striding woman on ...

Now one of those dudes, Johnnie Walker ... of Johnny Walker Black Label Scotch starting Thursday. The 200-year-old brand is taking advantage of March being Women’s History Month to raise ...

Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender equality.

The company, which also owns Smirnoff vodka and Bulleit bourbon, has revamped the iconic Johnnie Walker logo for the first time in over a century to show a woman in boots mid-stride tipping her hat.

The iconic logo will be replaced with a female ... the first female Colonel Sanders in its 88-year history. While some have applauded Johnnie Walker for the rebrand, others have taken to Twitter ...