Pelé, Chinaglia, Beckernbauer, Alberto and the Cosmos brought soccer to life in New Jersey in the late 1970s and early 1980s.

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

Watching a Buffalo Sabres game today looks a lot different than it did a few years ago. Players aside, there now are ads on player helmets. Some teams have ads on their uniforms. And TV viewers ...

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