Pursuit Spirits, the innovative whiskey brand born from the passion of the Bourbon Pursuit podcast founders, is shaking ...

In a surprising twist that caught European whisky makers off guard, a little-known trade agreement from 2004 between the European Union (EU) and Canada has resurfaced, banning European producers fro ...

But behind that universally known black label, there's much more to this whiskey maker's portfolio. Long in the shadow of Kentucky bourbon, Tennessee whiskey is beginning to attract a diverse ...

Over time, the brand grew significantly due to its innovative blending ... making it a refined and elegant whisky ideal for sipping. Johnnie Walker Blue Label - a prestigious blend of rare ...

Diageo’s Johnnie Walker has unveiled Blue Label Ultra, a limited edition whisky that aims to redefine ... sustainable, and innovative design without compromising craftsmanship.

First things first, to state the obvious: I am not a graphic designer, and my taste in art and color has never been characterized as expansive or particularly insightful. I’m merely a spirits ...

Consumers wanted crystal-clear whiskey, and many thought I was out ... MP: Early on, I brought my hand-drawn labels to Julian Van Winkle to bottle for me. He didn’t think bottling old ...

we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky and flavour. “For Johnnie Walker Blue Label Elusive Umami, only one in ...

"In fact, what consumers were purchasing at non-liquor stores '[was] not whiskey at all' even though the[ir] labels are almost identical." The lawsuit alleges that while it is legal for the ...

“Fireball Cinnamon” instead is a flavored malt beverage, according to its label, which is slightly different from the original “Fireball Cinnamon Whisky” label. The spirit is hugely ...