Before developing a distribution channel strategy, it's important to revisit ... to buy directly from the manufacturer, while an "indirect" channel allows consumers to buy from a wholesaler ...

These channels are divided into direct and indirect forms. A direct distribution channel allows consumers to buy and receive goods directly from the manufacturer. An indirect channel moves ...

But the contribution from indirect channels, including OTAs and travel agents, isn't going to zero. They will remain an important part of hotels' distribution strategy. An ideal contribution from ...