So a more colorful and vivid logo is likely to stand out ... vivid colors and rounded corners. Since this app offers a flashlight, it’s also important to keep the icon bright to exude brightness ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

That means that all these apps’ logos are getting a big makeover ... “The space in between those apps becomes really important,” Soltero says. “That’s where improvement happens ...

Over the last couple of days, Facebook users have noticed something peculiar about the app on their phone. A Reddit thread started Thursday titled, "What's wrong with the Facebook logo?" ...