Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

In his speech, O’Leary called on studios to give movies 45 days to exist solely in theaters before putting them on ...

Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image ...

Panera Bread has unveiled its newest campaign, “It Just Meals Good.” The new campaign and platform – its first with 72andSunny New York – signals a repositioning of the brand, empowering customers to ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.