Publishers Clearing House, famous for its big checks and sweepstakes, files for Chapter 11 bankruptcy as it shifts to digital ...

While the tools have become more sophisticated, our grasp of how to use them – wisely, ethically, effectively – has not kept ...

In his speech, O’Leary called on studios to give movies 45 days to exist solely in theaters before putting them on ...

Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image ...

Instead of cramming their entire budget into peak seasons, brands should take a strategic, year-round approach to marketing.

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

But is it a good idea to tap your home equity to pay off your tax bill? Here's what the experts say. Borrowing from your home ...

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Panera Bread has unveiled its newest campaign, “It Just Meals Good.” The new campaign and platform – its first with 72andSunny New York – signals a repositioning of the brand, empowering customers to ...

Frequent flier programs are a staple among major U.S. carriers, but according to a recently released analysis, some are ...

Google announced a number of new goals and image controls that are now available on Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.