Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

The helmet is the visual identity of a football team. Some college teams have had traditional and iconic helmets that have ...

The Golden State Valkyries are the WNBA's first expansion team since 2008. Here's everything you need to know.

Business branding vs. brand identity. They're not one and the same ... and anything else that can be marked with your brand's logo. Your brand identity efforts are what your audience associates with ...

I’ll go as far as to say that the Mammoth is now the strongest mascot in the NHL,” writes Brian Higgins in an op-ed. “In a ...

The SsangYong name is now dead in Australia after almost 30 years. Following a rebrand to KGM SsangYong Australia less than 12 months ago, the Korean carmaker has now rebranded once again to KGM ...

Qnity™ Branding Symbolizes the Power of Innovation and Partnership ...

Your law firm’s homepage is like a handshake — it sets the tone for every subsequent interaction. Visitors decide in seconds if they trust your ...

Discover how Monster Energy clawed its way into a billion-dollar battle against Red Bull—rewriting the rules of marketing ...

Design studio LoveFrom has completed a rebrand for William Stout Architectural Books in San Francisco, including a custom ...

Subject to the additional restrictions below, the Massachusetts National Guard “Hometown Hero” Contest (the “Contest”) is ...