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An icon of 3 horizontal dots. An icon of a paper envelope. An icon of a facebook f logo. An icon of a digital camera. An icon of a house. An icon of the Instagram logo. An icon of the LinkedIn logo.

But, since he took over the company on 2012, the image quality of smartphones has increased and "the importance of the dedicated camera is gradually being questioned ... the company is introducing a ...

Why it matters: Sigma has introduced a new full-frame mirrorless camera designed for those that prefer to focus on shooting rather than fiddling with excessive buttons, dials, and settings.