Dr. Jamie Yee, optometrist and owner of Avant-Garde Optometry in Frisco, Texas, stresses that this illusion of convenience ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...