Why Is Unilever’s CEO Fernando Fernandez Investing In Influencers?
Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...
The Trump effect heads abroad. European CEOs are getting ousted.
As President Donald Trump ramps up his trade war with the rest of the world, there’s a message for the CEOs of European companies that have struggled to keep up with U.S. peers: Time’s up.
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Can Unilever’s CEO really ‘influencer’ sales higher?
Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...
Manik Shah’s Journey: From FMCG Pioneer to Global Visionary
A visionary entrepreneur, global FMCG distributor, real estate leader, and dedicated philanthropist with a lasting legacy of ...
Unilever Food Solutions Unveils the Key Future Menus 2025 Trends: The rise of Asian flavours in an evolving global food service market
ROTTERDAM, Netherlands and LONDON, March 12, 2025 /PRNewswire/ -- Unilever Food Solutions (UFS) has launched its third annual ...
Dairy Reporter3d
‘We need to leave that behind’: Unilever CEO on ice cream demerger
Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate ...
Campaign Live3d
New Unilever CEO to hire ‘20 times more influencers’ in major marketing boost
Unilever has already made waves in the influencer space. In 2023, it partnered TikTok to launch dedicated content series and programme activations to be housed in a #CleanTok content hub, which was ...
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Unilever: 5 things we know about new CEO’s strategy
Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...