PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Come spring, pastel hues usually dominate, but this year, instead of your usual soft sorbet pink or eggshell blue, a new ...

Trainers have made the leap from gym essential to summer wardrobe staple, now paired with everything from jumpsuits to ...

Often possessing a sleek silhouette, flat mules are an eternally elegant option. Despite their closed-toe design, a slip-on mule promises breathability thanks to its open back. No heel blisters here!

Stylist Nicky Hambleton-Jones shares her advice on how to disguise your tummy with clever outfit choices, reclaiming both ...

Gingham is one of the go-to fashion trends of spring and summer 2025! Here's how to wear the fun pattern, plus the best ...

For a smarter look, pair a white scoop-neck vest with tailored trousers, a gold cuff and slouchy blazer. For a more casual ...

Millie Mackintosh wore a floral maxi dress from her Friends Like These collection with Next, and it’s the perfect occasionwear dress that’ll see you through all your summer events ...

Change up how you wear it by playing around with the neckline, and add a pop to your wardrobe with this bubblegum pink hue. Lean into the sporty aesthetics this summer with a sleek polo dress ...

My hack for conquering the season is to rely on easy, one-and-done summer dresses to create most of my cute outfits. So before the new season fully arrives, I'm looking to add some pretty new on ...

Heeled flip flops have been confirmed as the shoe of the summer. Lean into the minimalist ‘90s aesthetic and pair with a ...

You always think you know exactly what to wear to a rehearsal dinner as a guest—but once the invite arrives, why does it ...