Start with the value prop—why this collab moves the needle for them. Then tie it to a clear use case, shared audience or mutual win. Keep it tight, relevant and confident. The first pitch isn’t to ...

This is Part I of “Cap to Campaign,” a four-part series that highlights the advice from the ad industry to the next wave of ...

Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types.

Cherwell District Council unanimously voted to refuse contentious plans which would result in the loss of The Bell Inn in Great Bourton, Oxfordshire.

As conservatives target library content and funding across the country, bookworms and librarians are teaming up in a ...

Voters are choosing between hard-right Euro-sceptic George Simion and liberal mayor Nicusor Dan in a presidential run-off.

Every successful nonprofit fundraising campaign revolves around visual storytelling. As messages are the order of the day in a digital world, an image combined with the right message can produce ...

Politics aside, Shepard Fairey's iconic Hope poster earned worldwide fame during Barack Obama's 2008 presidential campaign.

On Wednesday, Homeland Security Secretary Kristi Noem took that command a step further, refusing to even acknowledge a ...

Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help to ...

The union campaign at Garner’s RDU1 warehouse lost by a wide margin earlier this year. Organizers say they faced retaliation ...

The University of Georgia’s graduate program in film, television and digital media offers a course dedicated to crowdfunding film projects.