HP Inc. has agreed to pay a $4 million settlement to customers after being accused of “false advertising” of computers and peripherals on its website.

A global debate is unfolding on TikTok and X, where Chinese factory workers are publicly challenging the long-established way in which they are perceived and the luxury goods they help create.

China trade war, fashion executives are facing an immediate reality: price increases. How should they communicate it to ...

On Tax Day, Newman’s Own launched a Pay What You Want food truck—serving pizza for a cause and reframing how we give, spend, ...

Claim, an app that gives users money to spend at restaurants, seemed too good to be true to me. The CEO said he thinks it's ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

Brands still offering only gifts? 🎁 This hot take exposes why creators deserve fair pay, not just freebies, in today's ...

Step 2: Ask why Follow up with these questions by asking your ... A powerful method is to have everyone bring in a picture of someone they think represents the brand's personality. Pay attention to ...

Some were asking: Where to now? “This is much worse than what most of us had anticipated,” said Sonal Varma, chief economist for Asia excluding Japan at Nomura, the Japanese bank. There were ...

Post-CCI raids on ad agencies, brands are now questioning the true cost of media versus agency markups, reigniting debates on transparency and ad fraud ...

Social media platforms provide a powerful channel for reaching and engaging with a large audience, which can help increase brand awareness and recognition. Engaging with customers through social ...

Contactless credit cards are pretty much everywhere, but they can't help you in all situations. So how do you pay someone when you can't use your credit card? Or you want to use cash from your bank ...