A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and PMax campaigns.

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

Money talks, and Google is finally making it clear who's speaking to you when you see ads promoted in Search results.

As it turns out, Google is now planning to display ads within conversations with AI chatbots in a bid to maintain its position in the digital advertising space, according to a report from Bloomberg.

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

In 2022, the Belgian Data Protection Authority (DPA) determined that the way websites collect and share visitor data through ...

Amid some problems with HDR content, Roku is also clarifying how its “Pause Ads” work. Beyond that, “Pause Ads” from Roku are not yet showing on top of HDMI inputs or content from various ...

For now, Google has large audiences that they desire and ads that appear to work. As Rob Norman, the former chief digital officer of ad buying giant GroupM, wryly puts it: "My feeling is ...