Wonder Bread — the great bread we all grew up on — just revealed its first drastic change in the brand’s 104-year history.

A brand known for its iconic bread is launching a new snack line to compete with Hostess and Little Debbie. Food blogger Markie Devo revealed that Wonder, which makes Wonder Bread, plans to debut ...

Comstock. Ward & Ward Incorporated, predecessor to the Continental Baking Company, maker of Wonder Bread and Hostess Cakes, was the original applicant. From the Landmarking Application ...

At the time, Hostess’ cake brands ... “For generations, Wonder bread has been a staple in American households,” Ashley Hornsby, director of brand management, said in a statement.

Flowers Foods is moving its Wonder bread brand into the sweet baked goods space by launching Wonder’s first line of snack cakes, which take direct aim at products from Hostess and Little Debbie, which ...

Flowers Foods Inc. is set to buy Hostess bread brands including Wonder bread for US$360-million after no other bidder stepped up to make a competing offer, a source familiar with the matter said on ...