Known for a range of different products including dipping sauces, the popular brand Heinz is about to release a brand new Tomato Ketchup sauce with an Asian twist. Ever heard about Sriracha?

That includes the logo, wordmark, color palette, and “It Has to Be Heinz” tagline, as well as Heinz shapes like the glass bottle, ketchup packet, and keystone shape that outlines the logo.