The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

But the Hartford insurance company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’ s rich history while demonstrating its modern, visionary spirit.

The iconic stag— proud and resolute— traces its roots back 150 years, almost as long as Hartford has been known as a center for insurance. But the Hartford insurance company "s long-lived logo ...

HARTFORD, Conn., February 06, 2025--The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating ...