On tiny objects like watches, every detail matters. So why does it feel like so many fancy Swiss brands just scrolled through ...

Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...

Petco Cafe's designer Yike Ni announced that the groundbreaking pet-friendly café has entered a pilot phase in several cities ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

He particularly favors Tang Dynasty calligrapher Ouyang Xun, whose kaishu (regular script) works are vigorous and forceful, ...

Typesetting popular manga like Dandadan, Kaiju No. 8, and Gokurakugai can be crushing for its pool of mostly freelance workers.

Custom-drawn letterforms are another way designers add an original flair to modern logo design. Typographic logos will remain prevalent in 2024, but brands increasingly request display and script ...

During Super Bowl LIX, Kansas City got a red background with a gold outline on the current score, while the Eagles feature ...

For example, a coffee shop may design a Wordmark logo with ornate, hand-drawn typography to create a sense of old-world charm. An exemplary wordmark logo with a vintage style is a logo for a boutique ...

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