Makeup by Mario just launched its first ever mascara, and three PS editors decided to put it to the test. Read their full ...

Running Point’ star and Joico’s first-ever global celebrity spokesperson Kate Hudson brings all the night-out vibes—and good hair days. Read our interview with the star here.

Many of these picks eventually become tried and true products in our daily routines. From makeup to fashion, our arsenal is ...

Like clockwork, Amazon’s Big Spring Sale is back in our peripheral vision, promising thousands of discounts on everything, ...

The new line is made with Hyaluronic Tubing Technology for 2 inches of root lift versus untreated hair and 48 hours of weightless bounce.

We watched Kyle's spring livestream, and put all 37 beauty products she recommends in one place, along with what she loves ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The ‘Death of a Unicorn’ and ‘Wednesday’ actor presents an elevated take on the gothic lip for her press tour.

So there really is an active ingredient, but again, they haven’t been evaluated for their efficacy or safety.” But not all ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes ...

As an American living in Paris, my beauty routine has changed from wearing a full face of makeup to embracing my natural ...