Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Sephora Savings Event is ending tonight, meaning you have until 3 a.m. EST to get discounts on best-selling beauty. The ...

These conditioning sprays, deeply hydrating hair masks and reparative hair treatments can really make a difference.

From the thousands of new and classic products jostling for attention, our panel of expert judges, along with you, our ...

There’s no time like the present to let your mom know how much she means to you. While she deserves her flowers (literal and ...

For years, Egyptians with curly and coily hair textures have faced a dilemma: rely on expensive imported brands or struggle ...

Scroll this way for the brand new wellness and beauty buys that really caught our eye this week. Which is your favourite?

Heated hair tools can contribute to dryness and damage of the hair cuticle, which in turn can cause frizz, however there are ...

Those with curly hair know that curls have a mind of their own. Luckily, adding a cleansing conditioner to your styling ...

It’s also great for high-porosity or chemically damaged hair that struggles to retain moisture. It gives your hair a curly, ...

The viral #Sheacation trip was all about the brand’s Curl Stretch Collection and reminding Black women they deserve ease in all ways.