HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

A new black and white logo was also revealed, paying homage to the original HBO logo. Warner Bros. also touted its profitability in recent years, and said its streaming services have made nearly $ ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

The new logo preserves the rounded letters of the original HBO. Related Stories News 'The Last of Us' Season 2 Release Schedule: When Do New Episodes Come Out? Executives Justin Connolly Takes ...

Discovery executives are reinstating the name HBO Max for the popular streaming ... John Koblin covers the television industry for The Times.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

This would mark its second name change in three years, and even more if you count the days of HBO's subscriber-exclusive ... the Max platform nearly 30 times in its nine-page letter to ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Discovery Inc. ditched the HBO brand from the title of its flagship ... In other words, the Max experiment is over. The Seattle Times does not append comment threads to stories from wire services ...

LOS ANGELES, California — Warner's streaming service, the home of hits including "The Last of Us" and "Hacks," is changing its name again — back to HBO, the company announced Wednesday. The pioneering ...

The streaming service Max is returning to its roots and reviving its classic name: HBO Max. This comes almost two years after Warner Bros. Discovery (WBD) announced that the streaming service ...

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...