News

The HBO Max Rebrand Is About So Much More Than a Logo
Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...
Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Max Is Becoming HBO Max Again. Why the Name Is Changing
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...
Max Is Becoming HBO Max Again, Because Branding Is Hard
Just two years after dropping the 'HBO', Warner Bros. Discovery is bringing it back. The combined streaming service will now be called 'HBO Max' later ...
They were right the first time: Max is now HBO Max, again
We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...
Deadline.com9d
John Oliver Delivers The “Hot Take” WBD Was Expecting On HBO Max’s Rebrand, Comparing It To Gulf Name Change: “F— You, Don’t Tell Me What To Do”
before we could even get used to one dumb name [here the screen flashed a logo of HBO Go], some genius comes along and only makes it dumber [the graphic then replaced HBO Go with HBO Now], then ...
WAMC Northeast Public Radio13d
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Max streaming service to change name back to HBO Max
Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...
Today14d
Max Is Becoming HBO Max Again. Why the Name Is Changing
premiere streaming service, phasing out both HBO Go and HBO Now. Upon announcing the news ... shifts the “funniest series of inexplicable logo changes in corporate history.” ...