Having worked on “E.R” and “Presidio Med,” costume designer Lyn Paolo felt she didn’t feel the need to do another medical ...

Although I was not a fan of Carrie Bradshaw and her coven’s original run from 1998 to 2004, I am low-key obsessed with the ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Discovery executives are reinstating the name HBO Max for the popular streaming service ... service wind up watching HBO content like “The White Lotus” and “The Last of Us,” as well ...

This would mark its second name change in three years, and even more if you count the days of HBO's subscriber-exclusive streamer. The streamer previously known as HBO Max (2018–2022), then as ...

What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning ...