Brands are embracing Hollywood with films and shows like 'Emilia Pérez' and 'The White Lotus' but also want to create their ...

Though he depicts a benevolent commander on 'The Handmaid's Tale,' Bradley Whitford wants people in power to 'speak up' on ...

HBO and Max have unexpectedly added a very large selection of classic movies in April. That’s going to appeal primarily to the film buffs in your life. There are a handful of recent indie flicks ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...

which looks remarkably like the current logo except that the bright blue has been swapped for a black-and-white scheme. The change is intended to bring Max visually closer to HBO’s premium ...

Spoiler alert: This story includes plot details from Episode 6 of HBO's "The White Lotus." All the wild parties must come to an end after last week's episode of HBO comedy "The White Lotus." ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

Max is due for a makeover (yes, again), and this time it's leaving its bright blue color behind in favor of something ripped straight from the pages of an upscale fashion magazine.

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color ... HBO black and white monochrome.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...