The Gucci logo has a rich history that mirrors the evolution of the brand itself. From its humble beginnings as a small leather goods shop in Florence to becoming a global symbol of luxury and ...

Carroll School of Management associate professors Henrik Hagtvedt, left, and S. Adam Brasel studied the impact of "agent animation" company brand logos on consumers. (Lee Pellegrini) Animated logos ...

As luxury brands ... Gucci’s audience in company decisions to “inspire and unify a community of voices to join the conversations that are critical in today’s world.” To create the logo ...