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Getting your marketing budget for SaaS right in 2025 is super important, especially with how quickly things change. We’re ...

Azyenberg Group is launching a consulting business to accelerate the growth of game startups via marketing. The company is ...

Marketing teams are under scrutiny. The end of the ZIRP (zero interest rate period) era fundamentally reshaped the economic landscape, forcing businesses to shift from aggressive expansion toward ...

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The simplest way to measure ROI is by dividing the net increase in sales by the marketing cost. A more accurate (but complicated) method also accounts for the organic sales growth that occurred ...

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If your business is B2B, here is a rare opportunity to learn from the experts how to deepen your understanding of marketing dynamics and drive profitable growth in the new B2B environment. The Chief ...