based on which colors were used. The study revealed that blue logos invoked feelings of confidence, success and reliability; green logos invoked perceptions of environmental friendliness ...

Brands that use shades of blue ... idea,” co-author James Kellaris of UC’s marketing department said. Despite the benefits that came with blue and green brandings, consumers were also more critical of ...

Color expert Kate Smith wrote about the significance of purple on her website: “Purple has long been associated with wealth and royalty, as purple dye was precious and expensive. If green is the ...