They’re Usually Short A great slogan is simple and memorable. The best ones quickly elicit a positive impression about a company. There’s no need to spell out a mission, vision, or capability set.

Ten years later, the folks who brewed the cup, a company called Maxwell House, made the former president's coinage their official slogan. Some 90 years later, it still is. Like diamonds ...

A slogan can be a powerful thing. Coca-Cola (KO) would know -- it's had a number of notable taglines in its one hundred-plus years as a company. On Tuesday, it launched another new ad campaign and ...

Here, Business Insider surveys some of ... 1980: Ronald Reagan — Let's Make America Great Again Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar ...

Great slogans, though, are much more than clever ... on the promise it would work harder to get and keep its customers' business. Interestingly, Avis had its first profitable year when it began ...

Terry Branstad says having a great state slogan is no big ... it might be a good idea to come up with a new slogan to attract visitors and business to the state. Iowa's new slogan?

With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...