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Smart leaders create shareable brands and ideas by design, not luck, using visibility, emotion, and customer advocacy to ...

Follow them for insights you won’t find in textbooks, and practical wisdom sure to elevate your leadership and inspire others ...

It’s a great slogan – but what does it mean ... and when they were finally allowed to reopen for business, it was only partially and under certain conditions. Many of them – thousands ...

Balancing the tone of Just Egg is key in this moment, and the company will be adopting a new brand slogan soon that gently pokes at the instability of the egg market: “Yo, chicken eggs ...

A great slogan helps your prospective customers remember your company and shapes how they feel about it. Learn more about what makes a successful slogan, then review some inspiring examples to help ...

How united is your team behind your company’s mission ... Unity isn’t just a buzzword or a slogan; it’s the glue that holds great organizations together. When your team feels connected ...

LAREDO, TEXAS – JULY 23: Republican Presidential candidate and business mogul ... While discussing the slogan’s origins, Trump explained that “Make America Great Again” wasn’t his ...

To American ears, it sounds vaguely MAGA, looking both forward—“Make America Great Again”—and backwards. Like MAGA, “Change” is a slogan that ... for Fast Company’s Brands That ...

Marketers had done their homework, knew what really mattered to the business-customer base ... trends and personnel. It still does. If great slogans of either kind are rare and hard to come by, ...

Perhaps he could tie von der Leyen to the train tracks like a silent movie villain (assuming that the Belgian rail company doesn ... “Make America Great Again” was of course Donald Trump’s campaign ...