Ten years later, the folks who brewed the cup, a company called Maxwell House, made the former president's coinage their official slogan. Some 90 years later, it still is. Like diamonds ...

They’re Usually Short A great slogan is simple and memorable. The best ones quickly elicit a positive impression about a company. There’s no need to spell out a mission, vision, or capability set.

A slogan can be a powerful thing. Coca-Cola (KO) would know -- it's had a number of notable taglines in its one hundred-plus years as a company. On Tuesday, it launched another new ad campaign and ...

Here, Business Insider surveys some of ... 1980: Ronald Reagan — Let's Make America Great Again Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar ...

Slogans – A slogan summarizes a company’s mission statement and how ... Here are some examples of great slogans: MasterCard: There Are Some Things Money Can’t Buy. For Everything Else ...

Make it fun. Do this before you do anything else. Remember, by creating a slogan, you’ve entered that great American amusement park, AdLand. Students will judge your slogan against the best ...

Great slogans, though, are much more than clever ... on the promise it would work harder to get and keep its customers' business. Interestingly, Avis had its first profitable year when it began ...

With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...