A judge ruled that Google illegally dominated online advertising markets, impacting its operations and potential breakup.

The Justice Department is likely to push for structural changes, potentially including forcing Google to sell off parts of its ad tech business—specifically, the Ad Manager platform and ad exchange.

Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for ...

U.S. District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for “willfully acquiring and maintaining ...

especially the Google Ad Manager, which includes both its publisher ad server and its ad exchange. “Google made its trillions by monopolizing the online advertising market, then Google uses its ...

The government wants at least to break off Google Ad Manager, which is part of the Network group. Ad Manager made up 4.1% of Google’s revenue and only 1.5% of its profit in 2020. Newer numbers ...

The Justice Department had been seeking, at a minimum, the divestiture of Google Ad Manager, a platform within the Network division. Ad Manager represented 4.1 per cent of overall revenue and 1.5 ...

the company could be forced to divest key ad tech assets like Google Ad Manager. Following last week’s ruling in Google’s AdTech antitrust case, brought up by the DOJ, Google is now trying ...

Google’s ad tech tools, like Google Ad Manager, are central to how ads are bought and sold online. The judge found that Google’s control over these tools stifles competition, which can lead to ...