That cute top that looks so good in the H&M ad is a real piece of clothing. The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and ...

H&M will use AI doppelgangers in social media posts and marketing campaigns. Fast fashion giant H&M is facing intense scrutiny after announcing plans to create digital clones of its models using ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...