Set SMART goals with your customers to get a sense of their objectives and make sure the goods or services you’re offering ...

That seems laughable now, as brand-to-consumer communications have become ultra-targeted—and customers have even grown to expect that brands know their customers and ... And knowing who your customers ...

But what if I told you people do know what they want. Then I imagine your world would change completely. Marketing would be a seat of power and you could then talk to customers and help engineering ...

Customers now want more from an application than just information or entertainment. What they really want is to build a long-term relationship with your organization – and a mobile app is one ...

The secret sauce for many family businesses is closeness to their customers, and excellent service can often be the key differentiator in a competitive market. Jeff Hopkins is co-founder of ...

Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. "Know Your Customers' 'Jobs to Be Done'." Harvard Business Review 94, no. 9 (September 2016 ...