How else will you know the needs and wants of your customers? The success of any business depends on how they deliver products and services that can solve their clients’ problems. Plus, it’s easier to ...

While small, independent local businesses may not have the time to devote to marketing, modern technologies can do this work ...

Do the work to understand your customers and let them know you heard what they told you (i.e., do something with it and let ...

That seems laughable now, as brand-to-consumer communications have become ultra-targeted—and customers have even grown to expect that brands know their customers and ... And knowing who your customers ...

Choosing a business phone number may seem simple, but it can directly impact how customers perceive your brand, how smoothly your team communicates, and how efficiently your business grows. In […] ...

so it pays to get to know your customers and empower your people to be proactive when it comes to personalization. Delivering personalized experiences at scale requires data and technology.

Explore the NAPA Know How Campaign, its B2B focus, and how NAPA is celebrating 100 years in the auto parts industry.

Not heard of technographics? Dan Krigstein, director of The Growth Intelligence Centre and The Growth Distillery, is here to ...

Customers now want more from an application than just information or entertainment. What they really want is to build a long-term relationship with your organization – and a mobile app is one ...

Your existing customers already know your brand and like what you're selling ... It sounds simple, but it can get a bit complex because of the nature of today's retail market. Many of your buyers will ...