The event will feature eight food trucks — Tuscan Wood Fired Pizza ... Capped with a rotating Genesee Beer sign, the tree stood 23 feet tall, reaching the second-story Brew House balcony.

Auburn, NY -- For years, the cost to maintain the giant Genesee Beer sign that looms over downtown Auburn included one case of Genny Cream Ale each month. Rochester-based Genesee Brewing Co ...

A slicker version of that Genesee Beer sign still serves as the tree's star ... ROC City Sammich, Tuscan Wood Fired Pizza, Wraps on Wheels, Rob’s Kabobs, Rob’s Al Dente, Rochester Kettle ...

Downtown Auburn's "skyline" has a handful of iconic buildings and objects, including the giant Genesee Beer sign that hovers over East Genesee Street from atop the Speno Music building.

Who doesn’t love chocolate when the weather dips? You may remember the vintage stained glass Genesee Beer signs and lights that helped shape the 1970s in Rochester. Maybe you still have one ...

The first one was made from 300 empty half-barrel kegs trimmed with 600 feet of LED green rope lights and capped with a rotating Genesee Beer sign ... Tuscan Wood Fired Pizza, Wraps on Wheels ...