From red-light therapy devices to Chinese make-up, five items are driving young people to spend. Read more at ...

The company has begun making huge changes over the last year as part of its growth strategy to reverse continuous sales ...

According to CivicScience data, Gen-Z is the most prospective age group to self-gift. Overall, they are most likely to ...

With a third of shoppers discovering fruits and vegetables on social media, grocers should change up their merchandising ...

Gen Z is driving fast-food trends with their love of chicken, nostalgic menu items, and bold, international-inspired flavors.

A new generation has grown enamored with classic symbols of wealth—navy blazers and cable-knit sweaters, JFK Jr. and ‘The ...

This trend is leading Gen Z and young Millennials to embrace retro technologies that have long been replaced by smartphones.

With all things considered — like the unsettling reality that many Gen Zers will never purchase or plan for a home — ...

Gen Z - raised on streaming services like Spotify - are now getting a crash course in the '80s and '90s technology. Modern stars like Taylor Swift, Olivia Rodrigo, and Charli XCX are fueling the ...

Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...